Big Data
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data products at LinkedIn, gives a more concrete picture about Data Scientists in
his report “Building Data Science Teams”:
Technical expertise: a deep knowledge in certain scientific disciplines
Curiosity: the desire to break the surface, explore and extract a problem into
a set of hypotheses that can be evaluated and tested
Storytelling: the skill to transform data into a story to effectively communicate
it to others
Cleverness: the ability to view a problem from different angles in a most
creative way
Figure 16 - Marketing Engineering Opportunities
The deployment of Big Data as an equal pillar in a company built on analytic
foundations and extracted and presented to the organizational ecosystem by skilled
persons can have an impact on strategic decision-making processes, identifying
new market opportunities, building tailor-made customer solutions, as well as
providing flexibility to a volatile environment (Lilien, Rangaswamy, & De Bruyn,
2007,
pp. 4-6).
Source: (Lilien, Rangaswamy, & De Bruyn, 2007, p. 4)
